Is it possible that we have been thinking about risk & return our entire life incorrectly?
Higher risk equals higher return.
Lower risk equals lower return.
Let me share with you an extreme example. If somebody asked you to go to the top of a large building and jump off, this is an extremely high risk with a meager return.
As financial planners, we are trying to be good stewards of the capital you entrusted us to manage and advise upon.
With this mandate, we always try to steward capital towards highly profitable companies at fair valuations.
Nic & Jeff